|Parents of young girls have been following this controversy for several years. Mattel, which has made “Barbie” dolls a household name, does battle with the upstart “Bratz” line of dolls from MGA. “Bratz” dolls entered the scene in 2001 and immediately began to take market share from “Barbie” and Mattel.
In December 2008, Mattel won a lawsuit contending that an MGA designer had developed the concept for the dolls while working for Mattel. Mattel was awarded $100 million and the US district court ruled that MGA must stop manufacturing the “Bratz” line of dolls.
That did not stop MGA, as they had a federal court overturn the decision this past summer. So, look for “Bratz” to be back at full strength for the Christmas 2010 selling season...
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